Began its journey in the late 1970s, nestled in the heart of Quiapo, Manila. It was founded by our beloved mother, Concepcion “Chit” Roxas, whose clientele ranged from esteemed fashion gurus and renowned media personalities behind movies and TV shows, to prestigious hotels, including the iconic Manila Hotel.

In 1993, we expanded our reach and opened a new branch in San Bartolome, Novaliches, Quezon City. Initially, we offered small flower arrangements as thoughtful gifts. However, as we garnered more attention and appreciation from the community, we soon transitioned into catering to special occasions. Our humble beginnings were marked by providing flowers to visitors of the Holy Cross Memorial Park, who sought solace in adorning the resting places of their loved ones.

With unwavering commitment and dedication, we established ourselves as an integral part of the neighborhood, shaping the history of our floral venture. In the year 2000, we made the decision to focus solely on the Novaliches branch, eventually elevating it to our main flagship store.

We believe in the transformative power of flowers.
Our commitment to excellence starts with our meticulous selection of the freshest, highest-quality flowers for every arrangement we create.

We are environmentally conscious, integrating sustainability and eco-friendly practices into our daily operations.
From sourcing locally-grown flowers to using recyclable packaging materials, we strive to leave a positive impact on the planet.